Market Research for Today's Businesses:

Just what you need - Just when you need it

"Doing the research" for developing a business plan for financing, generating leads, keeping up with the competition, growing your business or monitoring business and consumer trends? This is your 3-hour break-through, featuring mini-case studies from local businesses.

Step-by-step, best practices for print and online information resources for business decision-making.

• Research Basics: Primary Research - Secondary Research - Ready-Made Research Resources.
• Research Deployment: Strategic Decision-Making - Market Segmentation - Pricing - Lead Identification - Business Planning - Business Evolution - and more . . .
• Developing Your Market Research Action Plan

Supported and subsidized by Boulder County EnergySmart to assist small retrofit and green building businesses, especially Energy Retrofit and Weatherization businesses who plan to participate in Boulder County's EnergySmart program.


Co-sponsored by Boulder SBDC and Colorado Green Building Guild